I worked as the Social Media Manager for Easy Buckets, a sports podcast hosted by WNBA star Erica Wheeler and her best friend JT. The show was an original content series by PlayersTV. I managed digital content strategy, content creation, and community engagement across social platforms.
During my time with the brand, I helped grow the social following by over 32,000 followers within a few months by creating a mix of short-form video content, sports commentary, reels, quote graphics, and behind-the-scenes moments that connected with fans.
In a 30-day period, the content generated over 500,000 views, while YouTube Shorts averaged more than 154,000 views. My focus was always on building an authentic digital presence that matched Erica and JT’s personalities while highlighting real conversations and moments in women’s sports.
I also tracked analytics, monitored trends, optimized posting schedules, and helped develop strategies focused on engagement and growth. Working closely with Erica and the production team, I helped create content that felt timely, relatable, and culturally relevant to the women’s basketball space.
Graphics
Reel Covers
