I am the Social Media Manager for Easy Buckets, a sports podcast hosted by WNBA star Erica Wheeler and her best friend JT. This is an original content series by PlayersTV. I oversee all aspects of digital content strategy, creation, and community engagement across social platforms. Since stepping into the role, I’ve helped grow the brand’s following by over 32,000 followers in just a few months. I did this by consistently mixing short-form video content, timely sports commentary, and relatable behind-the-scenes moments.
In 30 days, our content generated over 300,000 views, with our YouTube Shorts averaging 154,000 views. My focus has been on building an authentic digital presence that reflects Erica and JT’s voice and story. I help bring the Easy Buckets brand to life capturing the essence of culture, conversation, and real moments in women’s sports.
In addition to content creation, I analyze performance metrics, identify trends, and develop strategies that maximize engagement and growth. I’ve optimized posting schedules to ensure consistency and visibility across platforms. Collaborating closely with Erica and the production team, I make sure our content feels timely, culturally relevant, and aligned with the voice of the WNBA. My goal with Easy Buckets is to not only elevate the visibility of women’s sports, but to create a lasting digital presence that entertains, informs, and inspires.
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